There are few places in the world where business moves with the kind of urgency—and opportunity—that Dubai offers. It’s a city that doesn’t just welcome ambition; it demands clarity, creativity, and resilience in equal measure. For those paying attention, this environment presents a rare platform: a living case study of what modern business can look like when vision meets execution.

Over the next few weeks, I’ll be sharing a series of reflections and insights drawn from our work at PG Advisory—on the ground, with clients navigating real challenges and seizing meaningful opportunities. These articles aren’t intended to offer prescriptions, but rather to open up conversations around the decisions that shape companies and industries in this region. 

We’ll look at topics like:

• The underestimated agility of SMEs in the UAE
• How hospitality is evolving from service to experience
• The often-overlooked power of strong financial foundations
• Conflict as a business reality—and a strategic opportunity
• The difference between chasing valuation and building lasting value
• How customer expectations are reshaping business models

Dubai, in many ways, is a mirror. It reflects the pace, pressure, and promise of doing business today. But more importantly, it provides the space to build, adapt, and think differently. My hope is that through this series, we explore not just what makes companies successful here—but why the lessons learned in this environment can resonate far beyond it.

Looking forward to the conversation.